During my time working with 4OC as a Business Analyst, we had been trying to polish up and re-sell a configuration of some Microsoft tools that we used internally to give analytical oversight of our deliverable programmes and projects – we called this product Viper. Although many clients saw the benefits and showed significant interest, we faced considerable challenges when seeking commitment – mostly due to the complexity of the product and the potential to break it without close support, which would lead to poor data and unclear business decisions. There was also the issue of branding – or lack-of it. Without our own branding on the product, our clients seemed reluctant to pay us money for it – some felt they could recreate something similar if they could find the expertise somewhere in their own team.
I decided to design and propose a concept mobile app solution that could simplify the process; remove unwanted tools/features; make internal usage more reliable and easily accessible; and increase likelihood of client purchase. The designs (you can see them here) replicated the core tools needed for our configuration in a mobile-friendly layout, with consideration of the workflows and project lifecycles we typically worked through.
I presented these designs to the board of Directors with some accompanying slides to give context and a rationale to the proposed project, as well as to discuss the necessary infrastructure elements of the product. A recording of the presentation slides, with embedded video of the storyboard designs being demoed on a device, can be seen below. The concept was very well received – not simply on account of the UI designs themselves, but for the analysis of the problem, high-level design of the end-to-end solution and approach to gain buy-in from the key stakeholders.
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